The Transformation Power of Marketing
Yan Yan used to be RM1.40 when I was small. It is a pack of biscuit sticks that come with a small container of chocolate syrup. The fun of Yan Yan comes when you can dip the biscuit sticks into the chocolate syrup and 'make your own chocolate biscuit sticks'. Well, the quality of the sticks and chocolate has nothing to mention about.
When I was looking for Yan Yan's picture, I found it in the blog above, which said that Yan Yan is now RM2.30. The increase in price is probably due to inflation.
We learn in marketing, that depending on your product positioning, you can entice people to pay lesser for less, or the other way, make people pay more for more. By making your product looks a class above the current one, you have the power to set a grossly higher price, and people will still pay for it.
Introducing the 'Yan Yan' that is 5 times more expensive - Pocky Dessert. A pack of biscuit sticks look for classy that it makes you feel like you are eating dessert in a café. Cost? S$4.50 (RM11.25)