Saturday, April 18, 2009

picture courtesy of another blogger.

The Transformation Power of Marketing

Disclaimer: This post is not environmentally friendly. And I apologise for it.

Yan Yan used to be RM1.40 when I was small. It is a pack of biscuit sticks that come with a small container of chocolate syrup. The fun of Yan Yan comes when you can dip the biscuit sticks into the chocolate syrup and 'make your own chocolate biscuit sticks'. Well, the quality of the sticks and chocolate has nothing to mention about.

When I was looking for Yan Yan's picture, I found it in the blog above, which said that Yan Yan is now RM2.30. The increase in price is probably due to inflation.

We learn in marketing, that depending on your product positioning, you can entice people to pay lesser for less, or the other way, make people pay more for more. By making your product looks a class above the current one, you have the power to set a grossly higher price, and people will still pay for it.

Introducing the 'Yan Yan' that is 5 times more expensive - Pocky Dessert. A pack of biscuit sticks look for classy that it makes you feel like you are eating dessert in a café. Cost? S$4.50 (RM11.25)


Very well packaged. Nice colour, nice presentation of product. The box quality is obviously better, made up of smooth, thick, glossy paper. Probably waterproof. =P


The box comes with thoughtfully prepared tear strips. The sticks are grouped into packs of 3. Even the plastic packaging is of high quality - thick  and smooth, with labels and decorating strips.


Voila! The product looks exactly the same as that on the packaging, except that the pink colour is slightly paler. The strawberry flavoured stripes wind around the vanilla-flavour-covered sticks meticulously and painstakingly. No stripes are merged together like those low-cost mass-produced sticks. You can trace every single stripe on the stick, even though the stick is only less than 1cm in diameter.
For $4.50, you get only 12 sticks, possibly less than the RM2.30 Yan Yan. But given such high quality sticks, perhaps you only need one to make you feel heavenly.

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Monday, April 13, 2009

感触

我有一位尼日利亚的大人朋友。他以前在他的大学做过AIESEC的主席,现在是一所商业学校的主任,常常在新加坡、杜拜和尼日利亚办商业讲座。他最近问我有没有在新马认识一些电脑制造商,因为他需要制造一批儿童膝上电脑。我通过别人找到了。但是现在别人因为不相信非洲人而想拒绝了。据他说,有太多尼日利亚的人来这里诈骗。

我也不能帮我的朋友担保什么,因为我和他认识也没有太深。只是觉得好无奈。人跟人之间的信任太少了,尤其是跨过很远很远的海洋和很远很远的文化距离的信任。人与人之间,好像一开始的关系是没有信任可言,要经过很多很多的过关斩将后才能赚得彼此的点点信任。我不是说我不是这样的人。我们整个社会都是这样,不是吗?我们都是这样被教育的。要保护自己。我们在自我和他人之间,有一道防范线。但是,在保护自己的当儿,那道防范线也许也让我们失去了自在地交友的能力。我不是在说这样不好。我们的社会就是这么一个模式,所以大家也不应该奇怪为什么我们会孤单会寂寞。这是我们社会的模式,为了保护自己不受可能的伤害。

问问自己是否想过这些问题:

  • 一开始认识一个人的时候,对他所说的话,我相信多少?
  • 和人合作的时候,我会考虑,他付出的会不会和我的一样多?
  • 和人相处的时候,我会想他会不会有私心?
  • 考虑帮助人的时候,我会想:这会不会影响到我自己的生活?这对我自己能有怎样的好处?

我想过以上的问题,而我也相信我不是唯一一个。但我想过,不代表这就是对的,就好像不是多数人做的事就是对的一样。但当然,我没说这是错的。对错只是人类在一个文化内给自己定下的规则。然后我们就存活在这个规则里。在这里的世界,自我保护是生活的不二法门。

大家对非洲人就是不太信任,也许这里真的有太多非洲人诈骗的类似活动,有或许是因为信任被不了解隔住了。我们对非洲都没有太多的了解。在不了解的状态下,最好的模式,就是防范,不是吗?

今天,我又有了多一点感触。我要亲自去看那里的世界。

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Sunday, April 12, 2009

I tried to look for JY's blog today. I remember she changed her blog add and I realised I haven't updated the link at my blog yet.

And I couldn't recall the correct address. I tried to open other 73's people's blogs hoping to get linked from there, and I just realised so many have moved their blogs. Some are no longer there, some requires authorisation to enter.

It just suddenly dawned on me: How long have we moved away from each other since then? How long have we not updated each other?

It's been long since then.

Anyway I left a wall post on JY's facebook and she has given me her new link. Updated accordingly.

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Friday, April 10, 2009



Do Not Cross The Yellow Line

Welcome to Singapore. This is the FINEst and most orderly place. It is also the first place where I see signs to restrict people's walking area within the same tunnel. Last time what I saw was just suggestion to walk on a certain side. Now I see a warning sign to disallow people from choosing the space he/she wants to walk in. May be a fine for violators can be the next step?

It is just a minute thing, I know. Nobody really plans where you want to walk in a space, as long as you reach the same destination. But the authority even controls such minute action. This is the part that stuns me.

It is to increase the efficiency of human movement, I know. That is why I said it is the most orderly place in the world. Things are controlled to the finest precision for the best efficiency. This is the place where you would want to be if having an orderly life is what you want. Personal freedom? Nah, let's not talk about it. It's not efficient.

The two paths come from the same place and are leading to the same place. Walk the way as it is designated!

Human traffic management at every precision.


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Monday, April 06, 2009

Nice video

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Sunday, April 05, 2009


重新咀嚼

“他们彼此深信,是瞬间迸发的热情让他们相遇。这样的确定是美丽的,但变幻无常更为美丽。”
摘自《向左走,向右走》,摘自波兰女诗人辛波斯卡《一见钟情》
这句从十六岁就听到熟到记得到的诗句,今天突然想起,重新细细咀嚼,又觉得非常有意思。我想象着地球上每个人的热情在时空中流浪着,常常会跟其他人的热情擦肩而过。有时碰上了,热情的温度又相称,两个人,就相遇了。

好玄,好美。

多事多脑的我开始想着一生来发生的种种如果。

如果1
如果我在J1那个break没有多事回宿舍打那通电话回家告诉爸爸我的选科的话,我就不会换我的选科,也不会遇上73班的朋友,更不会遇上你。生活的圈子可能会大不同,让我有不同的发展,不同的喜好,整个人生就和现在的方向不同了。
如果的可能性:90%
原因:这是我唯一换科的原因。我那天的确是太无聊。通常我都不会在休息时间回宿舍。那天不知是什么神差鬼使,让我回去,还让我打了电话回家。四年来我通常只在晚上打回家。90% 而不是100%,因为可能就算我没打那通电话回家,爸爸也可能在事后要我换科。但这个可能性非常低。他通常不会过问我的学业。

如果2
如果我当时没在考GP的时候慌了手脚,我的GP就不会这么差,就不会因此拿不到出国的奖学金。也许,我现在就在英国读书了,认识的朋友也会不一样。
如果的可能性:50%
我的GP一向都不好,虽然在考场慌是我一辈子都没有过的事。但是,那奖学金虽然很大部分是看成绩,而成绩里只有我的GP最要命,但是考官也会看我的人格和成熟度。而我觉得我也没有太出色到肯定拿得到奖学金。

如果3
如果我刚进南大的时候没有去找alvin帮忙选课,我就不会认识到AIESEC。整个大学版图又会来次大风吹。
如果的可能性:80%
如果alvin没有来找我,我想我不会主动找学长帮忙。而如果没有他的介绍,我想我会不知道AIESEC的存在。因为当时AIESEC的曝光率并不高。

如果4
如果我在二零零六年十二月头没有良心发现打电话给我的NLDS OCP问他关于NLDS的事,我就不会参加NLDS,更不会在AIESEC起死回生,更没有这两年的发展路程。
如果的可能性:95%
我那时根本都没想过要打那通电话,根本就不知道NLDS OC的重要性。又是一次神差鬼使。

如果如果。但是这一切的如果都发生了,而且还有很多如果没有发生。这一切发生了的如果和没有发生的如果,造就了今天的我。虽然不知这是好是坏,但这就是今天的我。没有其他选择。人生就是这样奇妙。当你选这条路时,你有时根本没有去想为什么这么选。就这样,你选了,你走了,人生变了。而且有时像九级地震之后一样变得很厉害。

人生有时也就是这样感慨。你会不由自主地去想象一切没发生的如果,或者如果发生的没发生。

如果...

如果...

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Yaoundé, Cameroon

I was roaming around Cameroon online again today. Found a really good site that gives me good pictures of Yaoundé - the capital of Cameroon, the place where I'll be staying for 11 weeks.

You may visit it at http://www.johanssons.de/cameroon/sud_yaounde.html.

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This is not going to be an inspiring post

Read at your own risk. I am NOT going to do impression management.

Being a president is so difficult. Yes there are whole lot of perks and learning and fun associated with the role. But together with that comes a lot of expectation, and sometimes, the wrong expectation and the wrong understanding of your role.

And you are blamed for that.

Being a president sometimes mean you are not a human. People expect you to be perfect. And when you make one mistake, you are being judged and generalised by that mistake. Your leadership is that mistake. You are that mistake. People forget that you are still a human too. May be you should not be a human anyway. Since you are THE PRESIDENT.

Sometimes things turn even better. You are being criticised for things that aren't even supposed to be your responsibilities. People perceive that it is your responsibility and that becomes your responsibility. And you are being judged on that responsibility.

Well, these are supposed to be expected of the leader under the table. There is an additional task for leader that is not written on the job description. It is to have the strength to face these doubts from people, whether or not they are justified. And upon facing them, you need to have the ability to be more professional than just managing your emotions, but to put yourself in the best mentality and attitude to face the people and explain, or clarify, or help guide the person for the better.

This is so difficult. Being criticised brings about enough sadness and depression and self-doubt unto yourself, yet this is not the main bulk where your attention should be. The point of criticism, or worded nicely as feedback, is not about you, but about the issue, the people affected, or the person who gave you the feedback. Stop dealing with your emotions, pretend they don't happen, you don't have a self-esteem, go deal with the business, NOW.

Being a leader is not easy.

Who says it is anyway?

P/S: This post is meant for me to just vent out my stress and depression. Not meant target anyone. Please control your imagination. If you are reading this blog, that means you are a friend of mine, beyond just colleagues. So, as a friend, take this as a complaint from your friend about work, not about anybody. That's the least you can do for me. Thank you.

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Saturday, April 04, 2009

This is not meant for you

试过等一样东西
等了一年
然后总共等了两年
等到把所有等的理由都给完
等到不知道还有什么理由再等下去
等到有了答案
等到再也不知明天天会不会亮
等到自己已经不知道自己再等什么了
还在等

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I am just a little girl

I am just a small little girl.

Will I be able to brace the challenge of going to a far away country in Africa to live for three months?

There's only a fine line between ambitious and unrealistic.

Which am I?

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Live
~ wan xin
* a feel
* a soul
* a mind
* an emotion
* an inspiration

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我的語言
- 土生土長的華人
- 學校教了我英文和馬來文
- 環境教了我福建話
- 電視劇教了我廣東話
- 大學和喀麥隆教了我法語
- 在一個早上接觸了手語
- 最後一學期一口氣學了日語和西班牙語

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